Platform updates, strategies, and what's actually working across DTC Google Ads and Axon accounts right now.
Google confirmed it's sunsetting DSA and migrating all campaigns to AI Max starting September 2026. Brands that migrate manually now keep control over URL exclusions, asset pinning, and query guardrails — brands that wait get Google's defaults.
Read postPMax eating everything, brand Search underfunded, Standard Shopping abandoned — here's the budget allocation framework that works, by spend level, from $500/day to $8K+/day.
Read postGoogle just simplified enhanced conversions into a single switch. If you're still not running them, your smart bidding campaigns are working with incomplete purchase data — and your ROAS targets are paying the price.
Read postGoogle quietly dropped Display and Video campaign support from Performance Planner in March 2026, along with impression share planning metrics. Here's what still works, what doesn't, and how to adjust your forecasting workflow.
Read postGoogle just made Shoppable CTV fully live in Demand Gen. Here's what it does, whether the 7% conversion lift claim holds up, and how to set it up and measure it properly before scaling budget into TV screens.
Read postGoogle shifted Demand Gen Lookalike segments from strict similarity thresholds to AI-driven audience suggestions. Here's what changed, how it's affecting prospecting performance, and what to do before the April 30 deadline.
Read postGoogle just made PMax asset-level A/B testing generally available to all advertisers. Here's what it does, how to set up your first experiment, and which creative hypotheses are worth testing first.
Read postMost DTC brands blame bids or campaign structure when Shopping ROAS disappoints. The real culprit is usually the product feed — weak titles, missing attributes, and lazy categorization that send the wrong signals before your bid strategy has any say.
Read posttROAS or tCPA — picking the wrong one can tank delivery or waste spend on low-value orders. Here's how to choose the right bidding strategy for your account based on your catalog, conversion volume, and growth stage.
Read postGoogle Ads Editor 2.12 raised the video limit per PMax asset group to 15. But does loading up on creative assets actually move the needle — or is it just more for the algorithm to misfire on? Here's what the data says and how to approach it.
Read postAudience signals are suggestions, not targeting — but that doesn't mean they're irrelevant. Here's what they actually do, which signals move the needle for DTC brands, and how to set them up properly at launch.
Read postNew data from 250+ campaigns shows AI Max for Search drives 13% more revenue but at a 16% higher CPA. Here's the honest breakdown and how to decide whether to turn it on for your account.
Read postGoogle rolled out first-party audience exclusions, in-campaign budget forecasting, and placement reporting by network for Performance Max. Here's what changed and the exact steps to take this week.
Read postAppLovin's Axon platform just announced automated AI video creation for advertisers. Here's what the rollout looks like, why it matters for DTC brands, and how to position your account ahead of broader availability.
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