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Google Ads & eCommerce
insights, fresh daily.

Platform updates, strategies, and what's actually working across DTC Google Ads and Axon accounts right now.

PMax March 28, 2026

Google Just Gave PMax More Controls — What DTC Brands Need to Do Now

Google rolled out first-party audience exclusions, in-campaign budget forecasting, and placement reporting by network for Performance Max. Here's what changed and the exact steps to take this week.

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Axon March 28, 2026

Axon Is Now Testing AI-Generated Videos — What DTC Brands Need to Know

AppLovin's Axon platform just announced automated AI video creation for advertisers. Here's what the rollout looks like, why it matters for DTC brands, and how to position your account ahead of broader availability.

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